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The Color of the Year for 2023 is Viva Magenta – and it is PERFECT for spring & summer fashion!
Pantone Color of the Year – Viva Magenta
Every year, color company Pantone names a “color of the year” based on trends, research, and a bit of fun! 2023's Color of the Year is Viva Magenta. It is a gorgeous mix of reds and pinks – and it makes for the perfect pop of color in your spring and summer wardrobe.
We've rounded up a fun collection of affordable clothing pieces and accessories in the magenta family to keep you on trend this year and add some bold color to your outfit!
Viva Magenta Clothing
Casual Flowy Maxi Dress – great for vacation!
Cute One Piece Swimsuit – love the tummy control!
Off the Shoulder Dress – great for date night or on-the-shoulder for a wedding!
Chiffon Cami – perfect for under a cardigan or blazer
Viva Magenta Accessories
Faux Suede Clutch – perfect for date night or getting dressed up!