Color of the Year – Viva Magenta (Perfect for Summer Fashion!)

The Color of the Year for 2023 is Viva Magenta – and it is PERFECT for spring & summer fashion!

Pantone Color of the Year – Viva Magenta

Every year, color company Pantone names a “color of the year” based on trends, research, and a bit of fun! 2023’s Color of the Year is Viva Magenta. It is a gorgeous mix of reds and pinks – and it makes for the perfect pop of color in your spring and summer wardrobe.

We’ve rounded up a fun collection of affordable clothing pieces and accessories in the magenta family to keep you on trend this year and add some bold color to your outfit!

Viva Magenta Clothing

Lace Sleeve Sweater

High Waisted Workout Leggings from Skechers

Casual Flowy Maxi Dress – great for vacation!

Ruffle Tank

Crewneck Sweater

Cute One Piece Swimsuit – love the tummy control!

Casual Midi Dress

Off the Shoulder Dress – great for date night or on-the-shoulder for a wedding!

Satin Blouse

Chiffon Cami – perfect for under a cardigan or blazer

Puff Sleeve Top

Drawstring Shorts

Viva Magenta Accessories

Cashmere-Feel Pashmina Scarf

Large Crossbody Purse

Small Crossbody Purse

Faux Suede Clutch – perfect for date night or getting dressed up!

Coil Bracelet

Cute Tassel Earrings

Boho Raffia Round Earrings

Stacking Bracelets

Cute Felt Fedora

Baseball Cap

What do you think?? Will you be adding some Viva Magenta into your wardrobe this year?

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