When Is Prime Day for 2026? (Mark Your Calendars NOW!)

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When Is Prime Day for 2026? Amazon typically has a HUGE Prime Day sale twice a year – in July and October. Check out when we expect the sale to be and how to get ready to save for one of the biggest shopping events of the year!

When is Amazon Prime Day? Get Ready to Save in 2026!!

Get ready for the HUGE Amazon summer sale – Prime Day is JUST around the corner and promises to be even better this year than last.

We predict the summer Amazon Prime Day will be July 7 – 10, 2026. This 4 day event will be LOADED with amazing deals!

Unlike the Fall Prime Day which is only a 2 day event, we get 4 full days of savings. Typically the October sale runs the second week of the month, and we will let you know those dates as soon as we have them!

Looking for the current Amazon Deals? Head right over here!

Remember that Prime day is exclusive to Prime members, but you can get a Prime membership free for 30 days! If you’re on the fence about if a membership is worth it, Prime Days are the perfect time to give it a try.

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We’re expecting BIG savings across categories including fashion, home, toys, beauty, electronics, and more. Members will also be able to take advantage of deep discounts and get their shopping done early for Back-to-School supplies, avoiding the lines and enjoying the convenience of fast, free shipping through Prime.

What is Amazon Prime Day?

Prime Day is a HUGE 2 or 4-Day Amazon event that typically takes place in July and then again for a fall sale in October. This retail holiday is open only to Amazon Prime members exclusively. The 48-96Hour sale brings in major revenue for Amazon months before “official” Black Friday sales start.

It’s like Amazon’s very own early Black Friday – and just like Black Friday, this is a shopping event you’ll want to plan for so you don’t get overwhelmed.

You’ll want to sign up for Amazon Prime to have full access to all sale events and early deals (Or get a FREE 6-Month Student Membership!)

What are the Best Amazon Prime Day Deals and Coupons you can get?

From the start of the sales in 2021 through last year in 2025, we saw some of the Best Amazon Prime Day Deals, EVER. For 2026 Prime Day, we are expecting either the same caliber of deals, or maybe even better!

Last year we saw a TON of deals on Amazon products, huge savings on TVs, as well as Amazon Prime Day Coupons for things like groceries, pet care, and more. We also saw quite a few early prime day deals pop up too as well as Amazon Promotional credits.

Best Prime Day Deals from 2025

Curious what deals we saw last year?? Keep reading! See some of our favorite deals from last years Prime Day Sale here.

Here’s how to get ready for Prime Day 2026:

1. Sign up for Amazon Prime

You have to be a Prime member to shop Prime Day – so at the beginning of July you’ll want to sign up for a FREE 30-Day Trial. Bonus – you’ll get to enjoy that Free 2-Day shipping for the whole next month!

2. Get Free Amazon Shopping Credits

Usually, leading up to Prime Day, Amazon will offer ways to score free Amazon credit (such as trying Amazon Video, ordering though Alexa, or adding Amazon Cash to your account!). We will definitely keep an eye out for these deals for you.

3. Know the answer to “When is Prime Day”

We predict the 2026 Prime Day will be July 7 – 10, 2026!

Typically, deals will be going live as often as every 5 minutes for 48 hours! And, be sure to keep up with Passionate Penny Pincher by email so you never miss a deal (you can sign up for PPP emails right over HERE and never miss a deal!)

4. Alexa Voice Shoppers Get Early Deals

Did you know that using your voice to shop gets you extra early deals? Customers shopping with devices powered by Alexa (like an Echo or Echo Dot) can get access to select deals a little earlier!

5. Prep For Lightning Deals

You may want to bookmark the page on Amazon for these deals – they tend to go FAST and are only offered in limited quantities.

6. Use the Waitlist and Add Items Early to Your Cart

If there’s something you want, add it to your cart to save yourself one little step for once the deal goes live. Even if you’re CONSIDERING it, add to your list. Even if you have NO IDEA what’s going to go on sale for Prime Day – go ahead and add items you’re wanting to “your list” and then when/if they go on sale, you’ll get a notification so you can hop on the deal!

If you’ve never added items to your list – it’s easy! Just click “Add to List”.

Also, if it is showing the product is out of stock, feel free to join the waitlist. There are so many times I’ve joined the waitlist and ended up getting the deal after a bunch of people backed out.

7. Score $$ for Slower Shipping

I know one of the best benefits of Prime is fast shipping, but if it’s something you don’t need RIGHT away, choose “No Rush Shipping” and you can get a $5.95 credit to be used towards Prime Pantry orders!

Will stores like Walmart and Target do a Prime Day Sale?

More than often – YES! We usually see a BIG Walmart Deal Days sale as well as a Target Circle week sale during this time period. We will update as soon as we hear for sure!