Most Walmart stores moved entirely to Walmart Self Checkout as Phase 1 of their new store design. BUT Phase 2 is coming – take a peek!
Walmart Store Redesign – Phase 2??
Last year, over 1,000 Walmart stores across the country moved entirely to self-checkout lanes as Phase 1 of their store redesign. Stores also added larger, bold signs and dedicated sections for electronics, beauty, home, and other departments so shoppers could easily find what they needed.
According to Walmart, the change to self-checkout made the process faster for customers because all checkout lanes remained open, whereas previously only a few lanes were open due to operational costs.
A lot of folks weren't too happy about the change BUT according to Walmart, the feedback was overwhelmingly positive – and NOW they're looking at moving to Phase 2 of their redesign.
And as skeptical as I was about Phase 1… I actually think Phase 2 sounds pretty amazing?? 😀
What will Phase 2 look like?
In the next phase of their redesign, Walmart is amplifying the physical, human, and digital design elements (like QR codes), in stores to inspire customers and elevate their experience. Physical elements include lighting, space enhancements, dynamic displays, and more engaging features.
Here are some features of their Phase 2 redesign:
1. Activated corners in select departments.
Exciting displays at the corners of certain departments pull customers in and help them touch, feel, and become a part of the space.
For instance – The home department may feature a living room or bedroom set up where the customer can squeeze a throw pillow or feel the coziness of a blanket, then find those items onsite to purchase and take home, or order them online.
2. Elevated brand shops for a unique experience.
These shops will help take a customer's “store within a store experience” to the next level.
Apparel will highlight owned and national brands like Reebok – with great prices, quality, and style.
New parents will be greeted in the Baby Department by elevated displays showcasing all the items needed to create a dream nursery – as well as strollers and car seats that are brought out of the box to allow for test drives.
Beauty will also showcase exciting shops where new and trending items are given a home, and men’s grooming tools can be seen and experienced.
3. More space to move around and discover.
In these new reimagined spaces, Walmart has purposefully created more space for customers to explore and discover the breadth and depth of what our stores have to offer. Who doesn't love more room to explore??
4. Digital touchpoints.
Walmart customers will be greeted with digital screens throughout the store and be able to see the vast range of products and services that Walmart offers online through the strategic use of QR codes.
For example, in the Pet department, a customer can scan the QR code to find additional dog bed options, learn about Walmart’s pet insurance service, or have a 20lb bag of kibble delivered to their door.
Phase 2 of Walmart's store redesign is currently only at their incubator location in Springdale, Arkansas, BUT we're hoping it will happen soon at other Walmart stores across the country. 🙂 You can read more about this new redesign process in the Walmart press release here.
Want a little more?? A bunch of folks on TikTok have visited this Walmart store in Arkansas and filmed their experience. Here's just one example – take a peek at how pretty this Walmart is! 🤩
What do you think of the Phase 2 redesign? Leave a comment and let us know!