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Fans of Coca-Cola can soon enjoy a new, creative flavor of their favorite soft drink – Coke Move.
New Limited-Edition Coke Creation
This month, Coca-Cola announced a new and exciting flavor – Coke Move. The flavor is designed to evoke emotions and experience with each sip, and is a collaboration with recording artist Rosalia. In a statement, Coca-Cola said Coke Move brings to life the transformational power of music.
Cans and bottles of Coke Move will have scannable QR codes that take fans to the Coca-Cola Creations Hub where they can access content like behind-the-scenes videos, avatars, and playlists.
The new flavor is part of a venture the soda company launched last year called Coca-Cola Creations. These limited-edition flavors blend classic Coca-Cola with “new expressions, driven by collaboration, creativity and connection.”
Coke fans will be able to purchase Coke Move in regular and Zero Sugar varieties later this month at grocery stores or online directly from Coca-Cola.
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