Everything You Need To Know About the Updated Target Price Match Policy

Target will officially end its price match policy with Amazon, Walmart, and other competitors after July 28, 2025. Here’s what it means for shoppers — plus how to get the best deals before the deadline.

Target Is Ending Price Matching – Here’s What You Need to Know

Heads up, Target shoppers! One of our favorite ways to save has gone away — Target has quietly confirmed that it’s eliminating its price match policy with outside retailers as of July 28, 2025. This includes competitors like Walmart and Amazon, which means no more post-purchase price adjustments if you find a better deal elsewhere.

Starting July 29, 2025 Target will only price match Target.com or prices from its own in-store locations. So if you spot a better deal at a competitor? Unfortunately, you’re out of luck.

This is a big shift — especially with the holidays around the corner! 

Target’s Holiday Price Match Policy (2025)

We expect the seasonal price adjustment window to return from early November through December 24 — but it will be even more limited this year. Price adjustments will only apply to items found cheaper at Target.com or Target stores.

We hope to see an official announcement for the 2026 Target Holiday Price Match policy in early October.  We’ll update asap with any changes we spot! 

How It Works:

1. Check your Target order history during the holiday window
2. If prices drop, reach out via chat, phone, or in-store
3. Request the adjustment and get refunded the difference

Can You Still Price Match on Black Friday or Cyber Monday?

It’s a gray area. Officially, these days aren’t excluded — but many stores may refuse price matching on major shopping holidays. We recommend shopping early and keeping a close eye on pricing fluctuations.

Holiday Season Price Match Exclusions:

• No matches on third-party or Target Plus items
• No adjustments on gift card promotions
• No clearance, refurbished, or flash deals
• Policy not valid in Alaska or Hawaii

Real Savings – Worth the Ask!

One PPP team member saved over $75 last year just by requesting price adjustments — proof that it pays to ask!

Keep up with the latest Target deals right HERE!